Streaming originals in India: The 2023 story
Which Hindi & International web-series & OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
Cinema is 'buzzing'... and on OTT too!
OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium
Optimism vs. Cynicism: The tonal continuum of content
This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical
Transgender content: First among equals on acceptance
The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general
Streaming through winds of change
Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023
Stream Time: The best of 2023 so far
Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023
Breaking the buzz barrier
An analysis of Hindi OTT originals using Ormax Stream Track data over three years reveals how it's becoming harder for new launches to grab audience attention
It's a new record!
Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time
Streaming originals in India: The 2022 story
Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
The return of the Angry Young Man
The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?
Stream time: The best of 2022 so far
Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022
Beyond the 'good looks'
On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
Report Card 2020-21: Streaming originals in India
Based on Ormax Power Rating data on audience appreciation, here is a report card on how Hindi streaming originals fared over 2020 and 2021
Too long a tail: The snag in India’s OTT growth story?
An analysis of streaming originals launched in India since 2020 reveals that the strike rate has been poor so far. The author analyses implications of the findings on the category
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