Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”
OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
Ormax Cinematix's FBO: Accuracy update (November 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2025 releases vis-à-vis their actual box-office openings
From CTV to Micro Dramas: India's fascinating OTT spectrum
The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously
Product update: Content testing for the horror genre
Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test
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