Ormax Media

Ormax Cinematix's FBO: Accuracy update (July 2026)

Ormax Cinematix's FBO: Accuracy update (July 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2026 releases vis-à-vis their actual box-office openings

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Maa Inti Bangaaram: Expanding the canvas for female-led cinema

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance

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The India OTT Watchlist: Jan-Jun 2026

Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026

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From Our Insights Desk

The India Box Office Report: Jan-Jun 2026

The first six months of 2026 grossed ₹6,398 Cr at the domestic box office, making it the highest-grossing first half of any year post the pandemic

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Show me the trailer: Why web-series must be marketed differently

Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing

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TOBAR 2026: Five types of Hindi theatregoers in India

The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste

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