Ormax Media

The India Box Office Report: February 2026

The India Box Office Report: February 2026

February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr

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Venn It Happens: Dhurandhar's audience in theatres and on streaming

Venn It Happens: Dhurandhar's audience in theatres and on streaming

The latest edition of Venn It Happens illustrates the intersection between the audience of the 2025 Hindi film Dhurandhar in theatres and on Netflix, based on Ormax Media's industry data

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Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Our new tool Ormax Trac20 combines weekly ad tracking and multi-stage brand lift diagnostics to help IPL 2026 sponsors & advertisers measure impact and optimise in-season performance

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From Our Insights Desk

India box office: Resurgence of the long tail

The dependence of India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025, indicating renewed strength in the long tail, and a broader theatrical recovery

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Product launch: Ormax StreamView

Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

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Ormax Cinematix's FBO: Accuracy update (February 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2026 releases vis-à-vis their actual box-office openings

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