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From Our Insights Desk

The India Box Office Report: May 2026

The India Box Office Report: May 2026

May 2026 crossed the ₹1,100 Cr mark at the India box office, powered by Karuppu, Drishyam 3, Obsession, and standout Marathi releases Raja Shivaji & Deool Band 2

The Ormax Bollywood Audience Report (TOBAR) 2026

The Ormax Bollywood Audience Report (TOBAR) 2026

Our new research report provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers

Chiraiya: Anatomy of a breakout success

Chiraiya: Anatomy of a breakout success

Decoding the success of Chiraiya, the most watched Indian web series of 2026 so far, and the learnings streaming platforms and producers can draw from it

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