Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing
The first six months of 2026 grossed ₹6,398 Cr at the domestic box office, making it the highest-grossing first half of any year post the pandemic
Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026
Ormax Cinematix's FBO: Accuracy update (June 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings
Busting the OTT myth: the Buzz belongs to Her
An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why
TOBAR 2026: Five types of Hindi theatregoers in India
The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste
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