The Ormax Bollywood Audience Report: TOBAR 2018The Ormax Bollywood Audience Report (TOBAR 2018) is India's largest U&A (Usage & Attitudes) study to size and understand the Hindi cinema audiences across a series of wide-ranging areas related to content and marketing. The report is based on consumer research conducted across 63 cities in India, covering a total sample size of more than 10,000.
Click here to know more about this report and download an outline of the areas covered.
The Game-changer Called 'Script Testing'Our script testing tool Ormax Moviescope is proving to be a gamechanger for the film industry in India. In an industry that operates at 10-15% success rate, the tool, with its proven forecast ability and accuracy, has the power to improve the success rate manifold. More than 125 scriptes have been tested using this tool in the last three years.
Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment.
Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.
Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions
