The Ormax OTT Audience Report: 2019The Ormax OTT Audience Report: 2019 is India's largest OTT audience research, covering a sample size of 10,000+ across 73 cities in India. The study covers various aspects of the OTT market in India, including audience sizing, content profiling, genre preference, subscription disposition, and many more,
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Tech-based audience measurement for ambient media: Ormax OHMOrmax Media ventures into the OOH space with the launch of technology-based audience measurement tool for OOH media at malls, airports, multiplexes, stations, etc.
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Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment.
Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.
Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions
