The Ormax Bollywood Audience Report: TOBAR 2018The Ormax Bollywood Audience Report (TOBAR 2018) is India's largest U&A (Usage & Attitudes) study to size and understand the Hindi cinema audiences across a series of wide-ranging areas related to content and marketing. The report is based on consumer research conducted across 63 cities in India, covering a total sample size of more than 10,000.
Click here to know more about this report and download an outline of the areas covered.
The Game-changer Called 'Script Testing'Our script testing tool Ormax Moviescope is proving to be a gamechanger for the film industry in India. In an industry that operates at 10-15% success rate, the tool, with its proven forecast ability and accuracy, has the power to improve the success rate manifold. More than 125 scriptes have been tested using this tool in the last three years.
Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment.
Ormax is our agency of first choice and this largely stems from the fact that they are willing to listen and understand the brief. Often this becomes difficult in such a passionate industry, The film industry has always believed in ‘gut feel’ and it is nice to see someone factor in that aspect when chatting with us and come back with a grounded approach to the research required.
Rafiq Gangjee - Former VP - Marketing & Communication, Yash Raj Films
