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From Our Insights Desk

Show me the trailer: Why web-series must be marketed differently

Show me the trailer: Why web-series must be marketed differently

Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing

Ormax Cinematix's FBO: Accuracy update (June 2026)

Ormax Cinematix's FBO: Accuracy update (June 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings

TOBAR 2026: Five types of Hindi theatregoers in India

TOBAR 2026: Five types of Hindi theatregoers in India

The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste

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