Ormax Media

Ormax Trac20: Decoding effectiveness of cricket advertising

Ormax Trac20: Decoding effectiveness of cricket advertising

Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India

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Ormax Cinematix's FBO: Accuracy update (June 2026)

Ormax Cinematix's FBO: Accuracy update (June 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings

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Busting the OTT myth: the Buzz belongs to Her

Busting the OTT myth: the Buzz belongs to Her

An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why

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From Our Insights Desk

TOBAR 2026: Five types of Hindi theatregoers in India

The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste

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The India Box Office Report: May 2026

May 2026 crossed the ₹1,100 Cr mark at the India box office, powered by Karuppu, Drishyam 3, Obsession, and standout Marathi releases Raja Shivaji & Deool Band 2

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Chiraiya: Anatomy of a breakout success

Decoding the success of Chiraiya, the most watched Indian web series of 2026 so far, and the learnings streaming platforms and producers can draw from it

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