The Game-changer Called 'Script Testing'Our script testing tool Ormax Moviescope is proving to be a gamechanger for the film industry in India. In an industry that operates at 10-15% success rate, the tool, with its proven forecast ability and accuracy, has the power to improve the success rate manifold. More than 55 scriptes have been tested using this tool in the last two years.
Read more about it here, and join the ever-growing club of film studios and producers who believe in Script Testing.
The Ormax Cinematix Report 2016Know the best of Bollywood in 2016, based on audience research conducted through the year, in The Ormax Cinematix Report 2016. Most-liked films, most ppopular stars, most-liked songs & albums... it's all there is this annual compilation.
Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment. Click here to know more.
Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.
Apurva Purohit - President, Jagran Group
