An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films
April 2025 was a steady month at the India Box Office, recording ₹825 Cr in gross collections, with four films grossing over ₹100 Cr
Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out
Ormax Cinematix's FBO: Accuracy update (April 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings
Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan
This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact
Salman Khan at the box office: 2010-2025 in numbers
An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data
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