The Game-changer Called 'Script Testing'Our script testing tool Ormax Moviescope is proving to be a gamechanger for the film industry in India. In an industry that operates at 10-15% success rate, the tool, with its proven forecast ability and accuracy, has the power to improve the success rate manifold. More than 55 scriptes have been tested using this tool in the last two years.
Read more about it here, and join the ever-growing club of film studios and producers who believe in Script Testing.
The Ormax Cinematix Report 2016Know the best of Bollywood in 2016, based on audience research conducted through the year, in The Ormax Cinematix Report 2016. Most-liked films, most ppopular stars, most-liked songs & albums... it's all there is this annual compilation.
Ormax True Value: The content testing tool that everyone in the TV business swears byOrmax True Value, launched in 2008 as the definitive tool for content testing for the Indian television industry, is growing. In the last six months, we have tested more than 50 concepts across genres, ranging from Hindi GECs, regional GECs, kids, youth and infotainment. Click here to know more.
Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.
Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions
