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From Our Insights Desk

Ormax Cinematix's FBO: Accuracy update (April 2025)

Ormax Cinematix's FBO: Accuracy update (April 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

Salman Khan at the box office: 2010-2025 in numbers

Salman Khan at the box office: 2010-2025 in numbers

An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data

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