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Insights

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Ormax Cinematix's FBO: Accuracy update (May 2026)

June 03, 2026

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Chiraiya: Anatomy of a breakout success

May 31, 2026

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TOBAR 2026: Five types of Hindi theatregoers in India

May 22, 2026

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Bollywood’s ageing star problem

May 21, 2026

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The Ormax Bollywood Audience Report (TOBAR) 2026

May 18, 2026

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The India Box Office Report: April 2026

May 15, 2026

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Ormax Mpact case study: Lahori Zeera on Shark Tank India S5

May 13, 2026

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Ormax Cinematix's FBO: Accuracy update (April 2026)

May 06, 2026

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Now streaming, at an app near you

May 01, 2026

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The India Box Office Report: March 2026

April 17, 2026

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Content over familiarity: The franchise reality-check

April 15, 2026

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The 50: Social Reality beyond Bigg Boss

April 05, 2026

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Ormax Cinematix's FBO: Accuracy update (March 2026)

April 01, 2026

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ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

March 30, 2026

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Micro Dramas: The India Story

March 20, 2026

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The India Box Office Report: February 2026

March 18, 2026

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Venn It Happens: Dhurandhar's audience in theatres and on streaming

March 18, 2026

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India box office: Resurgence of the long tail

March 15, 2026

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Ormax Cinematix's FBO: Accuracy update (February 2026)

March 05, 2026

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Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

February 27, 2026

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