The Ba***ds Of Bollywood: Raising the marketing bar

Ormax Stream Track data reveals that Netflix’s 2025 release The Ba***ds Of Bollywood ranks among the strongest non-franchise streaming launches post-pandemic, second only to Farzi

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Ormax Cinematix's FBO: Accuracy update (September 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major September 2025 releases vis-à-vis their actual box-office openings

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The Ormax OTT Audience Report: 2025

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million

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Ormax Cinematix's FBO: Accuracy update (August 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings

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Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

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Ormax Cinematix's FBO: Accuracy update (July 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings

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No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI

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Ormax Cinematix's FBO: Accuracy update (June 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2025 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (May 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major May 2025 releases vis-à-vis their actual box-office openings

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Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out

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Ormax Cinematix's FBO: Accuracy update (April 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (March 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings

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Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

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Ormax Cinematix's FBO: Accuracy update (February 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings

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Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact

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Brand Lift measurement tool: Ormax Mpact

An overview of Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and advertisers evaluate the impact of their media campaigns, collaborations, and innovations

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Ormax Cinematix's FBO: Accuracy update (January 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings

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Streaming originals in India: The 2024 story

Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers

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Most popular Hindi songs & soundtracks of 2024

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024

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Product launch: Ormax Stream Track (AVOD)

To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here

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