TOBAR 2026: Five types of Hindi theatregoers in India

The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste

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Bollywood’s ageing star problem

The average age of the most popular Hindi film has seen a rise since 2019, especially for male stars, pointing to a deeper succession challenge for the industry

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The Ormax Bollywood Audience Report (TOBAR) 2026

Our new research report provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers

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The India Box Office Report: April 2026

April 2026 was a moderate month at the India Box Office, recording ₹787 Cr in gross collections, led by Bhooth Bangla & Vaazha 2

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Now streaming, at an app near you

An analysis of streaming rights for India’s top theatrical films released in 2025 reveals a competitive landscape, but with Netflix as the dominant player

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The India Box Office Report: March 2026

Powered by Dhurandhar: The Revenge’s all-time record, March 2026 recorded ₹1,690 Cr in collections at the India box office

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Content over familiarity: The franchise reality-check

After peaking in 2024, the box office share of Hindi franchise films declined significantly in 2025, underlining that IP-led films do not guarantee success at the box office

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The India Box Office Report: February 2026

February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr

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The India Box Office Report: January 2026

Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr

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Urban romcoms: The Delhi NCR story

An analysis of why Delhi NCR contributes disproportionately to the box office of urban Hindi romcoms

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The India Box Office Report: November 2025

November 2025 was an underwhelming month at the India Box Office, recording only ₹587 Cr in gross collections. However, the year stays on course to become the highest-grossing year of all time

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Mahavatar Narsimha: Mythology wins, animation follows

Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters

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Saiyaara: Generational pull or gender push?

This analysis, based on Ormax Power Rating, explores whether Saiyaara’s success was truly driven by Gen Z audiences, or if the real story lies in the film’s striking gender divide

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The India Box Office Report: July 2025

Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections

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The India Box Office Report: May 2025

May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning

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OTT window: An overrated obstacle?

An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films

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Salman Khan at the box office: 2010-2025 in numbers

An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data

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Box office trend: The rise of regional pride

The success of Chhaava reaffirms the growing trend of films rooted in regional pride performing well at the box office. But is this potential limited to stories from the state of Maharashtra alone?

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The India Box Office Report: February 2025

February 2025 emerged as a strong month at the Indian box office, grossing ₹1,245 Cr, with Chhaava alone contributing more than 50% of the amount

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Now streaming, at an app near you

An analysis of the streaming rights for India’s top theatrical films released between 2022 and 2024 reveals a duopolistic landscape with significant implications for the Indian theatrical industry

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