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Insights

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Case study: The impact of organic film marketing

July 01, 2024

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Decoding Baipan Bhari Deva's success

June 29, 2024

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Pride or Prejudice?

June 26, 2024

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The Bollywood Accompaniment Report 2024

June 18, 2024

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The India Box Office Report: May 2024

June 16, 2024

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Is cinema-going a 'habit' in India?

June 10, 2024

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Nepotism: Bollywood's new marketing challenge?

June 06, 2024

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Bundy to Burari: Adapting true crime documentaries to the Indian context

May 31, 2024

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Linear television: Is it future-proof?

May 26, 2024

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The India Box Office Report: April 2024

May 17, 2024

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Back to the past: Unpacking nostalgia's impact on content consumption

May 08, 2024

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Breaking barriers: Hindi GEC women are no longer housewives!

April 29, 2024

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Sizing the cinema: India's theatre-going population in numbers

April 23, 2024

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Level playing field?

April 22, 2024

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The India Box Office Report: March 2024

April 18, 2024

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Product-market fit: The Shark Tank India success story

April 09, 2024

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The golden triangle: Decoding Young Adult content on OTT

April 04, 2024

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678 million sports audiences in India... Game on!

March 20, 2024

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The India Box Office Report: February 2024

March 16, 2024

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Embracing the dark: Untapped potential of horror in Hindi cinema

March 04, 2024

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