Anatomy of the anthology: An audience perspective
While streaming platforms seem bullish on anthologies in India, this analysis suggests the format holds little content or marketing value for the audience
Never let bad tech come in the way of a good story
A study of Indian streaming audience challenges conventional thinking that content reigns supreme, by highlighting how crucial the technological prowess of a streaming platform can be
By paid membership only?
Findings of The Ormax OTT Audience Report: 2021 highlight the distinction between paying and non-paying audiences of SVOD content in India
Programmatic advertising: The future of OOH in India
The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement
Fact or fake: A reality check on Indian news
Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media
In digital we trust: Urban Indian kids
Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids
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