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In digital we trust: Urban Indian kids

In digital we trust: Urban Indian kids

Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids

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Collectively speaking: The secret formula behind Hindi GEC hits

Collectively speaking: The secret formula behind Hindi GEC hits

An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows

A not-so-remote possibility

A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

Malayalam cinema: Not the usual South Side Story

Malayalam cinema: Not the usual South Side Story

An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries

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