Hathi Ram Chaudhary: Integrity in action

A character analysis of Hathi Ram Chaudhary (Paatal Lok) elucidates why he stands out as a unique protagonist in the crowded thriller genre on Indian streaming

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Certificate Program in Indian Media Business

All the details - curriculum, schedule, faculty, course fee, and more - about our Certificate Program in Indian Media Business, which will be conducted from Feb 22 to Mar 15, 2025

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Product launch: Ormax Stream Track (AVOD)

To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here

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Emerging OTT trend: From isolation to inclusion

Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India

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Potency: The monetisation metric that matters

Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track

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Streaming in turbulent waters

SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase?

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A rise in AVOD audience fuels India’s OTT growth

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 547.3 Million users, i.e., 13.8% growth vis-a-vis 2023

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Certificate Program in Indian Media Business

Our new learning initiative will enable more informed decision-making related to career choices in media & entertainment

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Pride or Prejudice?

On the occasion of Pride Month 2024, this analysis examines the extent and nature of LGBTQIA+ representation in top-rated streaming content in India over the last six years

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Bundy to Burari: Adapting true crime documentaries to the Indian context

An analysis of successful documentaries on streaming platforms in India, and an understanding of the historical context in which they are consumed, sheds light on unique audience expectations

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Ormax's OTT viewership estimates: An explainer

In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report 'Streaming Originals in India'

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On the rise: Reality shows on OTT

The Indian OTT landscape, which has been traditionally dominated by fiction series & direct-to-OTT films, is seeing stronger presence of non-fiction in recent times. A deep-dive on this emerging trend

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The future of OOH measurement

Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns

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Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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Optimism vs. Cynicism: The tonal continuum of content

This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical

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Transgender content: First among equals on acceptance

The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general

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Streaming through winds of change

Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023

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Stream Time: The best of 2023 so far

Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023

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India's OTT evolution: The North-South divide

An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South

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The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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