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The India Box Office Report: April 2024

The India Box Office Report: April 2024

April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema's history, Malayalam emerged as the top-grossing language of the month

Back to the past: Unpacking nostalgia's impact on content consumption

Back to the past: Unpacking nostalgia's impact on content consumption

An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement

Sizing the cinema: India's theatre-going population in numbers

Sizing the cinema: India's theatre-going population in numbers

According to our new report Sizing The Cinema: 2024, India's theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences

The India Box Office Report: March 2024

The India Box Office Report: March 2024

March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films

The India Box Office Report: February 2024

The India Box Office Report: February 2024

February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office

Embracing the dark: Untapped potential of horror in Hindi cinema

Embracing the dark: Untapped potential of horror in Hindi cinema

Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema

The India Box Office Report: January 2024

The India Box Office Report: January 2024

January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually

At the box office, size matters... more than ever before!

At the box office, size matters... more than ever before!

An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era

Indian cinema's cultural crossover

Indian cinema's cultural crossover

That the top 2 films at the Indian box office in 2023 (Jawan & Animal) are Hindi language films made by directors from South is not a coincidence, but a potential trend-in-the-making

12K Crore: A new record at the India box office

12K Crore: A new record at the India box office

With gross box office of ₹12,226 Crore, 2023 emerged as the best-year ever at the India box office, surpassing the previous record of ₹10,948 Crore in 2019

What's in a name?

What's in a name?

Apparently a lot, judging by how one-word titles naming or describing the male protagonist ruled the Indian box office in 2023

The India Box Office Report: November 2023

The India Box Office Report: November 2023

November 2023 was a modest month at the Indian box office, with films that released this month grossing ₹628 Cr, 53% of which came from a single film, Tiger 3

The India Box Office Report: October 2023

The India Box Office Report: October 2023

October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

O Womaniya! 2023: Quantifying gender diversity in Indian entertainment

The third edition of the O Womaniya! report by Ormax Media & Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

The India Box Office Report: September 2023

The India Box Office Report: September 2023

Jawan is now the highest-grossing film of the year, surpassing Pathaan and Gadar 2, resulting in yet another strong month at the Indian box office

Kannada film industry: Searching for its roots

Kannada film industry: Searching for its roots

Kannada film industry's contribution to India box office has nosedived from an all-time high of 8% in 2022, to a paltry 2% in 2023. An analysis on what plagues the industry

OCX Xtra: More power to a film's campaign

OCX Xtra: More power to a film's campaign

Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning & management

The India Box Office Report: August 2023

The India Box Office Report: August 2023

Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office

Pan India films: An optimistic gamble

Pan India films: An optimistic gamble

The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release 'Pan India' films. A closer look

The India Box Office Report: July 2023

The India Box Office Report: July 2023

Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office

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