The India Box Office Report: August 2023

Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office

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Pan India films: An optimistic gamble

The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release 'Pan India' films. A closer look

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The India Box Office Report: July 2023

Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office

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Tara Singh: The legend lives on

22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition

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The India Box Office Report: Jan-Jun 2023

The first half of 2023 closes at just below the ₹5,000 Cr gross mark at the India box office, with Pathaan leading the way as the top film of the year so far

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The India Box Office Report: May 2023

The success of The Kerala Story, Fast X and 2018 has led to May 2023 being the second-best month at the Indian box office this year

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At the box office, size matters!

The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films

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Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

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The India Box Office Report: April 2023

Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office

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Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

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The India Box Office Report: March 2023

March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour

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Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

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The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

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Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

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Sizing the cinema: How big is India's theatre-going population?

The 2023 edition of our report Sizing The Cinema estimates the change in India's theatrical universe vis-a-vis pre-pandemic times

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The India Box Office Report: January 2023

The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office

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10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

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The India Box Office Report: November 2022

Drishyam 2 salvages a month that saw several films across languages underperform at the box office

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The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

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The India Box Office Report: September 2022

Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office

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