Ormax Cinematix's FBO: Accuracy update (March 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (February 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (January 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (December 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2024 releases vis-à-vis their actual box-office openings

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Ormax Cinematix's FBO: Accuracy update (November 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings

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Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

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Ormax Cinematix's FBO: Accuracy update (October 2024)

Our new monthly blog will summarise Ormax Cinematix's box office forecasts (FBO) for all major releases of the month and their actual box-office openings

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Diwali franchise face-off: The audience split

Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open

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Cinema Day: The ticket trick?

Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?

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Case study: The impact of organic film marketing

The strong box office opening of the Hindi version of Kalki 2898 AD can be attributed to organic audience pull even before its trailer was released, this analysis based on Ormax Cinematix reveals

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Case study: Box office impact of an effective trailer

The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film's opening

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OCX Xtra: More power to a film's campaign

Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning & management

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FBO (First-Day Box Office forecast): An explainer

In this explainer, we answer 12 frequently-asked questions related to the Ormax Cinematix parameter FBO (First-Day Box Office), a forecast of box office opening of new films across nine languages

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Expensive movie tickets: A price to pay?

What is that “high” level of ticket price that becomes a barrier for a significant section of audience? We conducted an extensive research to find out.

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The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

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Too long a tail: The snag in India’s OTT growth story?

An analysis of streaming originals launched in India since 2020 reveals that the strike rate has been poor so far. The author analyses implications of the findings on the category

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