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The curious case of The Kashmir Files

The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

Too long a tail: The snag in India’s OTT growth story?

Too long a tail: The snag in India’s OTT growth story?

An analysis of streaming originals launched in India since 2020 reveals that the strike rate has been poor so far. The author analyses implications of the findings on the category

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Mind your language!

Mind your language!

Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83

Segmenting Indian SVOD audience

Segmenting Indian SVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments

The MARVEL-ous 6!

The MARVEL-ous 6!

A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India

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