Expensive movie tickets: A price to pay?
What is that “high” level of ticket price that becomes a barrier for a significant section of audience? We conducted an extensive research to find out.
The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
Too long a tail: The snag in India’s OTT growth story?
An analysis of streaming originals launched in India since 2020 reveals that the strike rate has been poor so far. The author analyses implications of the findings on the category
It's a new record!
Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time
The India Box Office Report: February 2023
With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January
Getting younger
Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why
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