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From Our Insights Desk

Potency: The monetisation metric that matters

Potency: The monetisation metric that matters

Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track

Case Study: Effective introduction of a new genre

Case Study: Effective introduction of a new genre

An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences

Content Testing: Frequently Asked Questions - Part 2

Content Testing: Frequently Asked Questions - Part 2

In the second edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

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