With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million
Ormax Cinematix's FBO: Accuracy update (September 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major September 2025 releases vis-à-vis their actual box-office openings
Mahavatar Narsimha: Mythology wins, animation follows
Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
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