Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025
Powered by Hindi cinema’s strong comeback, 2025 became the biggest year ever at the Indian box office, with gross collections of ₹13,395 Cr, even as footfalls stayed flat
An analysis of why Delhi NCR contributes disproportionately to the box office of urban Hindi romcoms
Product launch: Ormax StreamView
Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”
Introducing Ormax Media Affluence (OMA)
OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
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