Ormax Media

The India Box Office Report: March 2025

March 2025 was a low-key month at the India Box Office, recording only ₹585 Cr in gross collections, led by L2E Empuraan & Sikandar

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Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

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Hollywood in India: The decline in numbers

Hollywood in India: The decline in numbers

An analysis of Hollywood's fluctuating fortunes at the Indian box office, before and after the pandemic

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From Our Insights Desk

Ormax Cinematix's FBO: Accuracy update (March 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings

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Box office trend: The rise of regional pride

The success of Chhaava reaffirms the growing trend of films rooted in regional pride performing well at the box office. But is this potential limited to stories from the state of Maharashtra alone?

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Streaming originals in India: The 2024 story

Which web-series & OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers

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