An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr
10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers
Venn It Happens: SVOD & Theatrical audience intersection
The second edition of our new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences in India, using data from Ormax Media's industry reports
The ₹100 Cr moment for Gujarati cinema
With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
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