Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out
An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings
The India Box Office Report: March 2025
March 2025 was a low-key month at the India Box Office, recording only ₹585 Cr in gross collections, led by L2E Empuraan & Sikandar
Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan
This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact
Hollywood in India: The decline in numbers
An analysis of Hollywood's fluctuating fortunes at the Indian box office, before and after the pandemic
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