March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films
The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India
The golden triangle: Decoding Young Adult content on OTT
An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged
Product-market fit: The Shark Tank India success story
Shark Tank India completed a successful season, becoming the most-watched Hindi non-fiction show on SVOD of all-time. Here's an analysis on key factors that enabled its success
Embracing the dark: Untapped potential of horror in Hindi cinema
Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema
Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television's future decisively